About

BREG creates unique Slovenian-inspired graphic designs to celebrate the amazing country that is Slovenia.

We offer Slovenia themed t-shirts, hoodies and other products featuring designs that combine iconic elements of Slovenian landscape, Slovene language, Slovenian culture and Slovene cuisine.

Who is BREG?

BREG was founded by Sam Baldwin, a British author, writer and lover of Slovenia, who, after living in five countries across three continents, came to settle in Slovenia. Unable to find any interesting Slovenia-flavoured t-shirts, other than clichéd tourist tat, he decided to create his own line. The inspiration for the designs has come from more than a decade of travelling around the country he now calls home.

Sam Baldwin is also the author of the travel-memoir: ‘Dormice & Moonshine: Falling for Slovenia’.

'Charming, funny, insightful, and moving. The perfect book for any Slovenophile' - Noah Charney, BBC presenter

'A rollicking and very affectionate tour' - Steve Fallon, author of Lonely Planet Slovenia

'Delivers discovery and adventure...captivating!' - Bartosz Stefaniak, editor, 3 Seas Europe

When two brothers discover a 300-year-old sausage-curing cabin on the side of a Slovenian mountain, it's love at first sight. But 300-year-old cabins come with 300 problems.

Dormice & Moonshine is the true story of an Englishman seduced by Slovenia. In the wake of a breakup, he seeks temporary refuge in his hinterland house but what was meant as a pitstop becomes life-changing when he decides to stay. Along the way, he meets a colourful cross-section of Slovene society: from dormouse hunters, moonshine makers, beekeepers, and bitcoin miners, to a man who swam the Amazon, and a hilltop matriarch who teaches him the meaning of being priden.

Struggling with Slovene, a language with grammar so complex it can cause brain damage, and battling bureaucracy, he explores the culture and characters of this underappreciated ex-Yugoslav republic, its wild beauty, and its wild animals.

A love letter to Slovenia, this rare, adventurous account follows a foreigner trying to build a new life — and rebuild an old house — in a young country still finding its own place in the world.

Where to buy Dormice & Moonshine?

  • Amazon

  • Beletrina Bookshop (Ljubljana, Slovenia)

  • Sanje Bookshop (Ljubljana, Slovenia)

Dormice & Moonhine: Falling for Slovenia by Sam Baldwin (hardback edition)